I loved a lot of what the Fury X brought to the table, but was ultimately disappointed. It does a good job of trading blows with the 980 ti, but it doesn't beat it very often on 1440p or in terms of pricing. I've learned to not rely on AMD's awful drivers, so I ordered a reference 980 ti on payday and it just arrived today. Very pleased with my purchase, given the information I was able to find before hand.
With that said, it's still a great feat for AMD to put something out that's even close to the 980 ti, and without nVidia releasing the 980 ti just before AMD's annoucement, it would have been a great purchase. Looking forward to what they'll be doing in the future.