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Do you need to lie and cheat to get ahead in society?
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Define: get ahead in society. Different society goals imply different methods of achieving them.
I myself consider my self an extremely honest, trustworthy person. I'm a lot of things, a drunk, an asshole, an occasionally a jackass, but I don't lie, and I don't cheat. And its particularly important in my field. If I have any black mark at ALL, people won't trust me with their data.