But writing in its own
blog,
Consumerist said that what seemed to have won the award for EA is its habit of buying up smaller, successful developers with the intention of milking the intellectual properties that made these acquired companies so attractive. EA has exclusivity on popular sports games that keeps retail prices up for the rest of the gaming industry.
Customers do not like EA's use of microtransactions or in-game purchases. Many customers believe that EA's view of microtransactions is to put out broken or deliberately incomplete games with the ultimate goal of selling add-on content that should have been included in the first place.
Mass Effect 3, while not the cause of EA's award, did show why the company won its award. Wanting to make a buck out of a successful franchise, EA rushed out the third and final instalment of the series in 2012. It wrecked the plot, and was so bad that the company had to release an "extended cut" ending before it was lynched by some highly cross gamers who had been fans of the series for years.
