[quote1264602387=LT_Clash]
theres 3 things you need to look at here.
1. the film aboration on the left side of the billboard isnt present anywhere else in the image and theres too much shift for this lense as it is usly present in wide angle lenses. (the shift to red along the edge. it happense near the edges of film lenses when the colour chanels seperate due to distortion on the lense and film. its a very populer effect and easily overused,)
2.is simple the blacks and wights on the sign are too strong the rest of the image is very low contrast. looks like it was shot on a cheap camera but the sign is very sharp with vibrent colors.
there is a 3rd thing but it could be bounce light on a reall shot but there is a slightly blue tint on the right side. blueshifting of an image would take place over Killomiters not meters but as i said this could be bounce light so is not evedence of a fake just hints at it.
its not blatently shoped its the work of someone who knows about the techniques used to integrate something, but dosnt know exactly how to use them yet.
its still pretty funny tho
[/quote1264602387]
I could find even more reasons to tell you it is real ... :).
Btw ... you are looking at the wrong stuff. Compare the two images, see if there is a difference in the spacing of the words and the sides of the words and the most important, the distance between the edge and the block of text on all 4 corners - impossible to maintain the same especially when you have two different shots.
Regarding your lens comment, lens will NEVER act the same on every single camera. So your observation is wrong. Depends on software (camera software), film, how well a person knows to use camera ... etc.
Regarding the white and black too strong ... you are wrong again. You obviously don't know too much about printing :).
Anyway ... to make it short (^lol^) you are wrong :). It is real. Well, at least the billboard. Marketing campaign ... and shit like that.
Here it is:
http://adland.tv/content/hi-steven-people-loved-our-billboard-stunt-says-nyt