Hinouchi
TD Admin
Noise/heat mainly, which may also be sorted, but for now even the brands I would consider have reference coolers, so not interesting.
When the 290X has ASUS DCUII or MSI Gaming or Gigabyte Windforce models with comparable pricing, then the game changes.
For me, 290X did not exist when I purchased either :P
aaaah well yea that's true, it's just the matter of time before Asus release a DCUII version, same with MSI and their twin version.